CRAFTING BRAND IDENTITIES
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Branding
About the Brand
Mahira is a Luxury Cloting Brand Started in 2022, We rebranded it in 2024 with a Fresh
and Unique modern look of the Business Identity.
Business Story
Founded by a young entrepreneur with 4 years of experience in the fashion industry, the
brand is driven by passion and is dedicated to delivering modern, tailored outfits to
customers across the globe.
Color Selection
Guided by the brand’s values, we chose a subtle yet
impactful palette—skin tones to reflect fabric and elegance,
balanced with dark grey for clarity and emphasis.
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Tagline
“Stitched with Perfection” — a tagline that perfectly
captures the brand’s dedication to quality, craftsmanship,
and elegance.
Design OverView:
We aimed to create a fresh and trendy identity for the brand while keeping it premium and elegant. Instead of opting for a standard text logo, we explored creative ways of playing with the letter “M”, giving it a distinctive character. The final logo reflects class, fashion, and elegance, perfectly aligning with the brand’s positioning in the premium segment.
The supporting typography was carefully chosen to complement the tagline, enhancing the overall impression of luxury and sophistication. Additionally, the logo was designed in a silhouette style, ensuring it remains versatile and adaptable across all branding and marketing materials.
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