Digital reputation management and creative
marketing partners since 2022 for JJIMS Hospital

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ABOUT THE BRAND:

Skybags aimed to transition from a youth travel brand into an adventure-first trekking essential for India’s growing tribe of explorers. We recognised a clear cultural shift. Treks had evolved into personal milestones.
And the gear people took along had started to define their identity. Trekking wasn’t niche anymore. It was a movement. So, we asked:
Can a bag do more than carry stuff? Can it carry stories?
So we stepped in to reposition Skybags as an artefact of adventure culture, not just another stylish companion. We conceptualised and designed the Skybags Maps collection — a limited-edition series inspired by India’s most iconic treks, from Rajmachi to Triund.

Digital Growth Story

ABOUT THE BRAND:

Skybags aimed to transition from a youth travel brand into an adventure-first trekking essential for India’s growing tribe of explorers. We recognised a clear cultural shift. Treks had evolved into personal milestones.
And the gear people took along had started to define their identity. Trekking wasn’t niche anymore. It was a movement. So, we asked:
Can a bag do more than carry stuff? Can it carry stories?

 

Content Strategy

Skybags aimed to transition from a youth travel brand into an adventure-first trekking essential for India’s growing tribe of explorers. We recognised a clear cultural shift. Treks had evolved into personal milestones.

Social Media Creatives:

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